El objetivo principal de SAP Hybris Marketing es lograr que cada una de las empresas conozca a sus clientes y a sus posibles consumidores por medio de sus capacidades de segmentación, de análisis de datos y de ejecución de campañas en tiempo real.
Descubre como SAP te ayuda a optimizar e innovar tu SAP ERP
SAP ofrece a sus Clientes varias herramientas y servicios gratuitos para identificar, evaluar y priorizar innovaciones relevantes para sus sistemas ERP y SAP Business Suite en uso productivo. De esta manera los clientes SAP se benefician adicionalmente del soporte y mantenimiento que reciben de SAP, pudiendo definir la estrategia que quieran tomar a la velocidad y plazo que prefieren para adoptar innovaciones y nuevas funcionalidades. Las herramientas y los servicios ofrecen transparencia y una estructuración clara de innovaciones con una relevancia para los sistemas On-Premise de SAP en uso productivo.
El servicio y reporte SAP Innovation and Optimization Pathfinder for ERP (http://www.sap.com/pathfinder) apoya a Clientes de SAP a optimizar su Sistema ERP en uso productivo, ofreciendo de forma personalizada, estructurada y transparente recomendaciones de Innovaciones relevantes que se puedan acoplar al sistema ERP. Además, el reporte del SAP Pathfinder demuestra cómo mejorar los procesos de negocio y como optimizar los procesos y las operaciones TI de la compañía. Un reporte interactivo basándose a la utilización del sistema SAP ERP en uso productivo demuestra a las compañías las posibilidades y el valor de innovaciones respectivas, considerando los procesos de negocio en su industria y la estrategia empresarial.
Con el reporte del Pathfinder las compañías pueden iniciar el diálogo y la conversación entre las áreas de negocio y el departamento TI, para impulsar proyectos de innovación de corto, medio y largo plazo. El reporte Pathfinder apoya a las compañías en la definición de su hoja de ruta para adoptar innovaciones y preparar la transformación digital.
El reporte del Pathfinder incluye recomendaciones de innovaciones y optimizaciones de herramientas y servicios conocidos, y ofrece de esta manera un analice detallado del sistema ERP en uso productivo.
El reporte Pathfinder consolida toda esta información de forma personalizada considerando el sistema ERP analizado. Con este analice del sistema los Clientes SAP pueden profundizar los detalles de las áreas de negocio incluyendo recomendaciones de innovaciones, optimización de procesos de negocio y optimización de procesos operativos del área TI.
El reporte está disponible gratuitamente para todos Clientes SAP disponiendo de cualquier modelo de soporte y mantenimiento de SAP.
Es necesario que el Cliente SAP tenga en uso el SAP Solution Manager 7.2 o como mínima la versión el SAP Solution Manager 7.1, Service Pack 12.
A CIO’s key to success in digital times is the creation of a digital platform and building new relationship strengths within the company.
Not long ago, CIOs were organizationally supervised by the CFO. IT was a means to an end in order to secure the operational backbone of a company, and IT spend was not well seen. The present topics around the CIO manifest itself in terms like “bi-modal IT” or “two-speed IT.” Simply put: IT spending is split into two buckets, the “keeping the lights on bucket” and the “let’s be innovative bucket.”
Contrary to the past, where 80 percent of IT spend was used to keep the machines running, today the table has flipped to using only 20 percent to keep the lights on. This means that the rest of the budget is freed up for innovation purposes. So 65 percent of CIOs are measuring the success of their organization against different KPIs than before.*
Strategic Bet for CIOs: Building a Digital Platform
Based on more than 150 CxO engagements per year, the SAP Center for Digital Leadership has derived digital patterns that indicate a clear trend that will reshape the role of the CIO in a great fashion: building a digital platform and defining a digital ecosystem.
Depending on the specific industry a company belongs to, this strategic task has already gained significant traction. Two examples for this are the insurance and health industries, which are changing their very traditional business models by opening up and incorporating various players along their value chains.
Instead of a product-centric focus, the right way forward is expanding an organization’s value chain by establishing a digital platform for suppliers, partners, and even competitors on which to collaborate. We see this digital platform defined as a cloud-based open ecosystem with open interfaces fostering more and agile innovation, which is a much-needed requirement for the servitization of products.
As the topic of the digital ecosystem is a more strategic one, it often belongs to the CEO. However, the underlying infrastructure might be the key responsibility of the future CIO.
An example of such a digital ecosystem with an underlying digital platform is the partnership between SAP and the European Space Agency (ESA). With SAP Cloud Platform, SAP provides the technological infrastructure together with patterns around digital leadership and innovation while ESA provides its vast amount of Earth Observation data. The result is an enriched open ecosystem that can be leveraged by large and small businesses, startups, and large organizations alike to create and provide real business value and solve some of the biggest challenges around climate effects, natural disasters, digital farming, or gas pipeline management.
Triangle of Success: CIO, CEO, Lines of Business Heads
When you search “Chief Information Officer” online, the amount of articles headlining that the CIO is the new leader of the digital transformation is overwhelming. SAP begs to differ. Saying that the CIO is the sole key force behind a company’s transformation into a digital business is to narrow-minded. It is much more a symbiosis between a visionary CEO, bold line-of-business managers, and a forward-thinking CIO that will enable an organization to self-transform. The CEO is the one to paint the picture of a visionary digital ecosystem that the CIO will bring to life in tandem with the respective line managers by providing a digital platform.
The Renaissance of the CIO
The role of the CIO has been changing over the last few years and decades. From the “king of the servers” to the “digital enabler,” the CIO has been in the spotlight as well as the shadows. Now, with new business models waiting to be created and entire industries ready to be overhauled, all of this will need the enabling technology as a foundation for innovation. It is once more the time for the CIO to stand on stage and reach well-deserved attention.
About the SAP Center for Digital Leadership
As a leading digital pioneer, the SAP Center for Digital Leadership helps CxO customers and their organizations to navigate their digital transformation and lead with innovation. Based on SAP’s internal digital transformation learnings, the research agenda and meetings with more than 150 CxO customers per year, the center provides leaders with best practices for leading digital transformation.
The network and partner ecosystem represents today’s and tomorrow’s leaders in digital business. Partners like European Space Agency and Wacom trust the center and jointly create digital open ecosystems.
In SAP S/4HANA Cloud, SAP has created a public cloud ERP suite for small and midsize enterprises.
That means it’s time for some questions for SAP S/4HANA expert Stefan Batzdorf, director of presales for the MEE region at SAP Deutschland SE & Co. KG.
1. SAP offers different operating models for SAP S/4HANA. What options do customers have, and what are the main differences between them?
A. It’s possible to run SAP S/4HANA both on-premise and in the cloud.
With the on-premise version, companies handle the operations themselves on their own servers. This variant currently offers the most comprehensive SAP S/4HANA functionality and the highest degree of individual customization for every industry. The on-premise version can also run in the cloud – in this case, SAP HANA Enterprise Cloud. The advantage of this arrangement is that SAP provides the server and other hardware and takes care of operations and security at its data center. At the same time, customers can still customize the software according to their needs. This makes it seem like SAP S/4HANA is running right there within their own organizations.
SAP S/4HANA Cloud, meanwhile, is made available in a software-as-a-service (SaaS) format. This means customers outsource the corresponding technology to the cloud, with SAP handling the system operations and providing updates on a quarterly basis. SAP S/4HANA Cloud thus offers all the core digital functions of an ERP system in various highly standardized editions designed for specific industries. That said, SAP S/4HANA Cloud and the on-premise version of SAP S/4HANA constitute the same product: The different variants of SAP S/4HANA were developed on the same code base and feature the same innovations.
2. Which companies are tending toward the on-premise variant?
Since this version of SAP S/4HANA combines all of the software’s innovations with the full functional scope of SAP Business Suite – that’s over 80,000 transactions and reports – the on-premise scenario is often preferred by larger companies with complex structures. Plus, customers can modify the software to meet their exact requirements and expectations. The same applies when running it in SAP HANA Enterprise Cloud (see question 1).
3. What type of company should take the public cloud variant of SAP S/4HANA into consideration? What benefits does this option offer?
SAP S/4HANA Cloud will be of interest to companies whose core business involves standardized processes in areas like financial accounting, controlling, sales, and warehouse management – operations that don’t require any individual customization, in other words. Instead of continuing to spend a large amount of resources on having their own IT departments maintain such processes, these companies can outsource them to SAP’s public cloud and use SAP S/4HANA as a conventional SaaS solution. Each company can choose one of our highly standardized cloud packages and pay a monthly fee for SAP to handle everything from the hardware and software operations to enterprise support. Customers can also incorporate their own enhancements and applications into the software, but unlike with the on-premise variant, they can’t modify the SAP code itself. For a company with a production line in eastern Europe, for example, it doesn’t make sense to run its own server or hitch onto the on-premise system in use at its headquarters. In these cases, the public cloud is the better option.
4. What industry-specific editions of SAP S/4HANA Cloud are available?
We offer our customers different cloud versions for different industry requirements. SAP S/4HANA Cloud for Professional Services, for instance, was designed to provide service companies with an end-to-end web experience, including everything from project creation and staffing to sales order processing, invoicing, accounting, and finance. SAP S/4HANA Cloud for Finance includes exciting features for companies and other organizations that deal much more with financial transactions than with logistics processes, such as those in the public sector. SAP S/4HANA Cloud for Enterprise Management, meanwhile, comprises all of these functions, which is why it represents the most “expansive” version of SAP S/4HANA Cloud. Then there’s the recently released SAP S/4HANA Cloud for Manufacturing, which is ideal for companies in that industry thanks to its corresponding process coverage. As part of SAP’s software stack, these cloud editions of SAP S/4HANA are based on the same technical core as the on-premise variant. They differ only in terms of their configuration and the highly standardized solutions they include for various industries.
5. What offerings are available to companies that want to get into the cloud, but need more functionality than what SAP S/4HANA Cloud can provide?
For customers like these, SAP also offers a private option in connection with SAP S/4HANA Cloud. This arrangement combines the standardization, scalability, and total cost of ownership of the public cloud with the complete functional scope of an on-premise installation of SAP S/4HANA; it also runs in the form of a private cloud within SAP HANA Enterprise Cloud. For a parent company that runs SAP S/4HANA on-premise, for example, it makes sense to incorporate subsidiaries and acquisitions through the cloud. Here, the private option makes it possible to integrate all of a given subsidiary’s public cloud technology into the parent company’s structures. SAP S/4HANA’s uniform code base is key to this advantage.
6. Some companies want to run SAP S/4HANA on their own servers, but prefer to keep certain processes in standardized cloud operations. Is this possible?
Of course. This hybrid approach is popular among larger companies because it offers the flexibility they need. The basic question they need to answer here is that of core or context – in other words, what are their core processes? And which are “context” processes that aren’t quite as essential to their business? Vital core processes that determine a company’s success (or even represent a unique selling point) should be run locally on an on-premise installation of SAP S/4HANA due to all the customization options this provides. Secondary processes that don’t require specific modifications, on the other hand, can be moved into the cloud. That saves the customer both the effort and the operational resources required.
7. What are the primary factors motivating companies to use SAP S/4HANA in the cloud at the moment?
The main thing companies are looking at is that these days, they need to be able to facilitate innovations at a higher pace. If a CFO needs new analytics software, for instance, it should be ready to use in short order. Designing, developing, installing, and maintaining corresponding functions is often too expensive and complicated for a given organization. Meanwhile, SAP makes further innovations available and ready to use in the cloud every three months. Instead of worrying about configuration, administration, and other aspects of technical operations, IT employees can then focus on breakthroughs that will help advance their company’s interests. Right now, we’re seeing even fairly conservative companies inquire about the public cloud more and more often. I think it’s a concept that’s going to take hold over the medium to long term.
8. How should people envision the future of IT architecture at companies?
Well, that depends. One thing that’s clear, however, is that through SAP S/4HANA and SAP Cloud Platform, SAP is making IT possible at two different speeds. SAP S/4HANA’s digital core is designed to offer a high degree of stability in running integral ERP processes that aren’t subject to constant changes. At a manufacturing company, for example, this might involve production, product lifecycle management, or logistics operations that are fine-tuned down to each individual process. Those who want to implement innovations and custom developments – especially in connection with machine learning or the IoT – can do so on SAP Cloud Platform. This is the environment where customers can try out new applications without affecting their core ERP processes. For end users, it all feels like the same software.
9. Which companies should consider SAP Business ByDesign for their cloud ERP solution, and which should tend toward SAP S/4HANA Cloud?
One of the advantages enjoyed by those that run SAP S/4HANA in a two-tier model is that both a parent company and its subsidiaries can access the same functions and code base using the same data model. Every document coming from finance, purchasing, or production can be viewed and processed further right there in the group’s on-premise system. For subsidiaries that opt for SAP Business ByDesign, the data model is different, so such documents have to be converted. Using this solution can still make sense, however: If a subsidiary only has 50 employees who need to use its ERP system, SAP Business ByDesign is the better choice because the company wouldn’t necessarily take advantage of all the functions SAP S/4HANA offers. By the same token, if you have between 800 and 1,000 professional users who need to process large amounts of data, you’ll want to go with SAP S/4HANA Cloud; it’s more scalable and designed for larger customers.
10. How should companies handle their own custom developments?
There’s no way to migrate your current custom developments just as they are. You can, however, replicate custom code in the cloud if the modifications in question are compatible with public APIs. This makes it possible to create your own tables within applications, add your own fields, and adjust user interfaces. In other words, migrating customer-specific code will require a minor project of sorts. Based on our experience in SAP S/4HANA migration projects, we can report that around 10-15% of custom-developed objects usually need to be adapted. The percentage is far less than 50% in the case of cloud projects, as well.
11. Are there any specific SAP S/4HANA Cloud projects you can tell us about?
One company in the energy industry has already committed to a strategy based around SAP S/4HANA Cloud. Until a solution for that industry is also available in the public cloud, the company is planning to implement its system using SAP S/4HANA Cloud’s private option. This will enable it to make a full transition into the public cloud in the medium term without any major adjustments. There are also a number of automotive corporations that are implementing SAP S/4HANA in the cloud as a means of making their various entities more agile. In one of these cases, the company’s main objective is to develop digital business models, which puts the focus on financial and project management processes. Another example involves a group that wants to use an incubator to move into new areas of business that don’t have much to do with its traditional core operations. At the same time, it believes that this division could soon be employing a thousand employees or more. In both of these instances, the customer has found a solution in SAP S/4HANA Cloud, while the parent company has opted for an SAP S/4HANA strategy. These examples show that public cloud solutions are playing an increasingly important role at major companies.
SAP announced the launch of the SAP Preferred Success plan, another step in simplifying the cloud service and support portfolio from SAP.
SAP Preferred Success is an advance of today’s SAP Preferred Care offering. With its additional new features, built-in success methodology and adoption focus, SAP Preferred Success helps customers achieve their strategic and organizational goals faster. Using methodologies made possible by the cloud delivery model, SAP Preferred Success allows customers to benefit from an advanced customer success plan built on top of SAP Enterprise Support cloud editions.
Customers of SAP Preferred Success benefit from metric-driven consumption planning, new and enhanced usage reporting, best-practice guidance and other success resources that identify key inhibitors to adoption and business value. They gain the insight to identify and utilize features within their cloud environment, determine which solutions are most used by employees and understand why and how certain solutions work best for their specific business.
Customers must have a net annual cloud subscription of €20,000 or higher to purchase Preferred Success. SAP Preferred Success is offered at a price of 20% of the net annual cloud subscription
Moving forward, SAP Preferred Success is the recommended go-to success plan for all public cloud customers and is initially available for SAP SuccessFactors solutions, SAP S/4HANA Cloud and the SAP Hybris Cloud for Customer solution
SAP and Oracle have agreed to a long-term extension of SAP’s global reseller and support relationship. For more than twenty years, SAP and Oracle have worked together to provide customers with a supported SAP/Oracle environment, running SAP applications and an Oracle database. During this extension SAP customers can continue to acquire Oracle licenses from SAP or Oracle to support their SAP business applications, and SAP and Oracle will continue to offer support for the combined Oracle/SAP offering.
Between now and 2025, SAP will continue to offer integrated support for all Oracle/SAP environments (full time and runtime). SAP will continue its current resale practices Oracle runtime licenses for the first part of the extension period, through December 31, 2023. For the final two years of the extension, between January 1, 2024 and December 31, 2025, SAP will sell Oracle runtime licenses only to existing Oracle runtime customers.
SAP Cloud Platform Integration is SAP’s strategic integration platform to integrate SAP Cloud applications with other systems, SAP and non-SAP, on premise or in the cloud. SAP Cloud Platform Integration is leveraged for the integration of SAP Cloud solutions, such as SAP S/4HANA, SAP SuccessFactors, SAP Hybris Cloud for Customer, SAP Ariba, SAP Fieldglass, Concur etc.
In 2016, SAP SE organized the fourth onsite event „SAP HANA Cloud Integration (SAP HCI) – Everything that you want to learn about our Cloud based integration platform and how you can leverage SAP HCI today in integration scenarios”. Since then, SAP Cloud Platform Integration has evolved and there is a lot of exciting news around new capabilities, supported scenarios and use cases to be shared.
On Wednesday, June 28, 2017, SAP is organizing the next follow-up event on „SAP Cloud Platform Integration– Everything that you want to learn about our Cloud based integration platform and how you can leverage SAP Cloud Platform today in integration scenarios”, in Walldorf, Germany. Start and end time of info day: 10:00 am – 4:00 pm CET (please consult www.timeanddate.com if you are in a different time zone).
The agenda of the info day covers the following topics (further details will be provided as we finetune the agenda with additional session proposals & requests):
SAP’s Integration Platform as a Service offering on the SAP Cloud Platform
CIO Guide: SAP’s Vision for Integrating SAP Cloud Applications
Update on pre-packaged integration content for SAP Cloud Platform Integration, such as
SAP Hybris Cloud for Customer
Electronic invoicing for the integration with legal authorities in various countries
Customer and partner presentations on SAP Cloud Platform Integration (max. 10 presentations)
Fill out Global Integration Survey 2017
Other key benefits of this event are networking and discussions with the participants. As the info day is an onsite event, there will be no possibility for remote dial-in.
The SAP Cloud Platform Integration info day is free of charge, but as space is very limited, please register asap by sending an e-mail to firstname.lastname@example.org
SAP NEWSBYTE — May 15, 2017 — SAP SE (NYSE: SAP) today announced the SAP® Cloud Trust Center site, a public web site that offers real-time information on the current operations of cloud solutions from SAP as well as the company’s approach to security and privacy. By making this information public, SAP aims to promote transparency and high delivery standards.
With this announcement, three cloud solutions1 will be visible, with more planned in the coming year. Visitors to the Web site will be able to see some of the planned maintenance schedules, four weeks of historical data, real-time availability, security and data privacy so that they can make the best decisions for their critical business processes. Customers will be able to go to SAP ONE Support Launchpad and to access their personalized view.
“In our ongoing conversations with cloud customers, the number one thing we heard was transparency. They crave access to real-time information on system availability and performance,” said Michael Kleinemeier, Member of the Executive Board of SAP SE, SAP Digital Business Services, SAP. “With the launch of SAP Cloud Trust Center, we are giving everyone – from customers to the public – exposure to key aspects of how we run our cloud environment to continue building their trust and confidence in our capabilities.”
In addition to live status updates for cloud services, SAP Cloud Trust Center features:
A transparent view of how SAP delivers security, cybersecurity and data center security for cloud services
Clear explanations on how SAP handles data privacy and how the company protects the rights of individuals
Proof of compliance with international standards, including ISO and British standards and industry-specific and regional certificates; explanations of different service organization control reports and how they can be requested from SAP
Easy-to-understand agreements that can serve as the building blocks for subscribing to the SAP Cloud portfolio; examples and relevant quick facts that make it easy for a current or prospective customer to understand the process
Answers to common questions on trust-related cloud topics, such as security, data protection and privacy, and on compliance for the SAP Integrated Business Planning solution, the SAP Cloud Platform Integration service and SAP S/4HANA® Cloud software
SAP NEWSBYTE — April 12, 2017 —SAP SE (NYSE: SAP) today announced that it is continuing to help businesses “run live” with its Next-Generation Support approach. The Expert Chat service – a live chat function that connects SAP customers to technical support experts instantly – helps resolve incidents nearly twice as fast as those reported through traditional support channels.
From simple to complex problems, Expert Chat enables SAP customers to get the help they need faster. Most notably, incidents that had required more than one interaction through traditional support methods performed best. Currently, the Expert Chat service is available for all support levels and almost all solutions.*
Read the February 2017 report Gartner has written titled “Use SAP’s New Expert Chat Service to Accelerate SAP Product Problem Resolution” here.
“In today’s digital economy, enterprises become ‘live businesses.’ As a consequence, they require the same real-time availability from their essential supporting functions. Long waiting periods or reaction times between problem and solution are unaffordable for them,” said Andreas Heckmann, global senior vice president, Support Delivery, SAP. “Expert Chat provides our customers with instantaneous access to our top product experts, thereby considerably reducing the amount of time to get answers to their SAP product–related questions.”
Unlike traditional ticket-based models, Expert Chat directly connects customers with support experts from SAP. Instead of filing an incident, customers can establish a real-time interaction with SAP’s support organization, creating a faster and more direct route to issue resolution, which improves customer satisfaction while reducing project and operational costs.
Some more benefits of Expert Chat include:
Time savings: businesses that implement Expert Chat begin to experience significant increases in value from their maintenance and support agreements with SAP
Reduced downtime: Expert Chat has been proven to reduce considerably the amount of time businesses spend supporting SAP® products, including resolving incidents and issues
Efficient issue resolution: through the Expert Chat service, SAP optimizes the support process by consolidating all necessary information at an early stage to solve an issue during the interaction or to deliver fast resolution if the issue requires deeper investigation
Customers can access Expert Chat through SAP ONE Support Launchpad, which provides a central place for users to access all support channels provided by SAP.
*The Expert Chat service currently excludes business network solutions, the SAP® Business ByDesign® solution, and a couple of cloud solutions. SAP plans to provide Expert Chat for these in the future.
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.