Knowledge Transfer for
SAP User Groups

Dear Ladies and Gentlemen,

join this openSAP course in order to learn how to design Business Models for the Digital Economy.


Designing Business Models for the Digital Economy (Edition Q2/2017)


The digital economy, encompassing topics like Industry Cloud, Internet of Things, Business Networks, Platform-as-a-Service offerings, etc. has led to the rise of new business models. In turn, former, well-established business models are often no longer suitable, because the way products are created, the approach to customers, the revenue model / cost structure, and much more has changed.


Using the Business Model Innovation (BMI) approach, you can design business models and improve them iteratively towards the most appropriate business model. In this course, you will learn about the motivation behind and relevance of BMI. You will experience a full iteration cycle, starting with the design of an initial business model baseline. Over six weeks, you will learn how to analyze specific elements of your business model, challenge the entire business model, test the key assumptions underlying your business model with customers, and finally pick the most appropriate business model from a number of alternatives – for example, to create a business case and justify an investment decision.


The course is accompanied by an end-to-end, applied example from SAP – the SAP Sports One solution – which used the BMI approach as an essential part in commercialization.





Uli Eisert, Development, SAP (Schweiz) AG, Regensdorf

Julia Doll, Development, SAP (Schweiz) AG, Regensdorf

Tobias Schimmer, Development, SAP SE


Designing Business Models for the Digital Economy (Edition Q2/2017)


Available from April 26, 2017, 09:00 AM UTC
(6 week course)


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If you need additional information or in the case of any questions, please do not hesitate to contact us.

Best regards,
Your SAP User Groups Knowledge Transfer Team

Mexico, Mexico City +52 55 4777 2654
Mexico 001 800 514 8609

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